Top World Brands

Naf Naf SA has been created in 1973 by brothers Gérard and Patrick Pariente.
The French brand Naf Naf SA is one of the best ten brands selling lady’s wear, its retail shops are all over the world. The main mark of the company - the Naf Naf a line female prêt-à-porter, is developed for a segment from 18 till 25 years and is more senior. The companies also belong other strong mark - Chevignon which is guided by age from 25 till 40 years. Chevignon, representing 18 percent of sales of the company, the brand also has received considerable success in the world market. With 1999 Naf Naf has created the third mark - Diapositive, intended for the senior, more well-founded women. The company has a retail network with more than 150 shops and operates as the wholesale distributor for shops all over the world. After several years of failures in 1990 when Naf Naf have faced a competition from outside such brands as H&M, Zara, Benetton, The Gap, Esprit, and others, Naf Naf has updated the concept of design, a fashion line and restored shops.
The basic branches and company directions are: Diapositive; POK (UK) Ltd.; NAF NAF Boutiques Ltd.; NAF NAF Belgique SA;; NAF NAF Boutiques SA; NAF NAF Group Ltd. (UK); NAF NAF Italia Spa; NAF NAF Int’l. BV (Netherlands); NAF NAF Hellas SA (Greece); NAF NAF Espagne SA; NAF NAF Distribution SNC; NAF NAF Jeans SA; Chevignon Accessories SNC; NNC Production SNC; Chevignon SA; POK Boutiques BV; Ching ON Ltd. (Hong Kong); Jet Top Ltd. (Hong Kong); NCKids SARL; Bava SA; Beral SA.

http://www.nafnaf.com/