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In 1918, Georges Sheren virtuoso watchmaker founded «MIDO G. Schären & Co. ». MIDO name from the Spanish «Yo mido», which means “I measure”. From now on, it became a symbol of technological innovation and modern design hours.
In the 20th of the company has released a collection of watch models in Art Deco style, this unique design and shape, jewelry and sports watch. World Holding bought the brand in 1985, Mido. Representatives of the Swatch Group promotes watch brand with the slogan “Watch for connoisseurs.”

Official site MIDO G. Schären & Co.

http://www.mido.ch/