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The first virtual operator JEANS from UMC in Ukrainian mobile communications market published in 2003. With the motto “All at once!” it represents a new principle of communication “available, convenient and stylish,” the lowest market rates for services.
For the three months of the operator JEANS number of subscribers exceeds 200 thousand people., AU 2004, the number of subscribers is already 1 million people. In the same year passes, the first JEANS DJ Parade.
In 2007, subscribers JEANS and UMC merged into the largest network in Ukraine by MTS.Also it enabled subscribers JEANS youth operator to call the largest single integrated network for intranet rate.

http://www.jeans.com.ua