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Elizabeth Arden - this is the beginning of elite cosmetics. It was founded in 1910 with the opening of a beauty salon on Fifth Avenue. Elizabeth made a crucial step in the direction of natural cosmetics, she went to the science of skin care by means of natural wealth. In 1933, the company has created a collection of color cosmetics. Which presented a colorful shades of powder, shadow, carcasses and decorative pencil. Innovation has become a makeup and selection of clothes. Today, under the name Elizabeth Arden performs numerous cosmetic empire, which contains beauty salons and proprietary tools and beauty care.

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