LG KG800 Chocolate

The company first LG mobile phones has filed the idea of the touch control – it is not on screen, but the controls in place of mechanical buttons. It is appropriate here to recall the “chocolate” in 2006 – LG KG800 Chocolate – became a cult abroad.Even after the company Samsung and other vendors directly, the market rubble impressive, but controversial in terms of ergonomics phones. A similar decision Samsung E900 Phantom appeared a month later after Chocolate.Fully touch screen and the “finger” to enter in tachfonah became only the logical continuation of ideas.

 Used Technology Management Magic Touch sensor buttons had some advantages over the usual buttons.This lack of moving parts, the set of mechanical parts (keys substrate, for example), finally by engaging look – glossy shell, “Chess” keyboard.

 Naturally, the keys have sensory disabilities, in particular, the capricious behavior in some situations.False alarm, the absence of tactile contact for many become the cause of rejection of such phones. But the image sensor charge the keys was very high, which identified the popular choices among manufacturers. Since 2006, virtually all large companies have submitted a model with one or other sensory elements.

 Of course, a crucial role in the success of LG KG800 has a catchy appearance, marked by various prizes (Red dot Design Award, iF Design Award).”Chocolate” design became an indispensable attribute of not only the number of phones, but also the related digital devices, particularly of MP3 players.

 It is noteworthy, and marketing the company’s success in advancing these and other models of image series of Black Label.In many ways, thanks to massive advertising, it has been possible millions of dollars in sales alone, the original Chocolate.In the future design and some of its elements has been beat in a variety of devices, from the status (EDGE-variation LG KE800) to the budget, “dietary chocolate“, for example, LG KG280.

 However, a significant model for the company lies not only in its success.LG KG800 Chocolate was able to show the ability of companies to innovate. For the first time, LG was able to form a powerful trend in the development of mobile phones. LG Championship, it was all the more revealing that the company was able to overtake eternal rival Samsung.Competing products, Samsung E900 was introduced as quickly as possible, but do not have the WOW-effect, which is accompanied by “chocolate”.